A 27-foot-tall rocket ship teems with stuffed bear astronauts. Live magic shows will be staged nearby, next to a spot for assembling custom remote-control cars. For $75, another interactive station allows kids to adopt baby dolls, while a "nurse" gives lessons on how to care for them. There is also a toy grocery store where children can shop among artificial produce, complete with small carts, a checkout counter and kitchen supplies. The 20-foot-long instrument with 60 keys is reflected on the ceiling for people in the plaza below to see. ![]() And on the second level of the 20,000-square-foot space is a giant piano keyboard mat like the one on which Tom Hanks danced to "Heart and Soul" in the 1988 film "Big." The big entrance clock tower has returned. Employees filled shelves with hundreds of plush animals that have long defined the brand - bears, bunnies, elephants, chicks and more. In recent weeks at 30 Rockefeller Plaza, workers drilled, hammered and sawed 24 hours a day to get the new store ready. Financial problems at the parent company and rising rents closed that store in 2015, but FAO is now pulling back from the worst financial precipice since it was founded in 1862. ![]() The fantasyland store it opened on Fifth Avenue in 1986 was a tourist attraction, replete with its own theme song, doormen who looked like palace guards and a musical clock tower. NEW YORK (AP) - Three years after it closed its beloved toy store on Fifth Avenue, FAO Schwarz is making a return to New York.Ī new FAO opens Friday in Manhattan's Rockefeller Center, about 10 blocks from its former home near Central Park.įor more than 150 years, FAO Schwarz was known in New York City for its classy and sometimes extravagantly expensive toys.
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